The Internet, as a marketing medium, offers exceptional sales and brand building potential for the small to medium sized business owner. Internet marketing is highly cost effective, offers many unique advantages that traditional advertising can't match and can give smaller businesses an unfair advantage over much larger firms.
Internet marketing activities are generally focused on three goals: generating new customers through your website, converting more traffic that comes to your site and enhancing the value of your brand. These are typical goals, even of traditional marketing, but on the Internet they take on an entirely new dimension.
An Internet presence is worthless unless people-- your customers--can find it. The core principle of an Internet Marketing System is to build targeted traffic and that’s a critical component of any Internet solution. Fortunately, the Internet offers many affordable ways to increase your online visibility.
There are 5 Key Components of an Internet Marketing System:
1. Conversion Architecture™ Platforms
2. Paid Search Marketing
3. Organic Search Marketing
4. Targeted Lead Marketing
5. Web Analytics
In addition to the traffic and sales generating benefits of website marketing, there's another advantage that can't be overlooked. Thanks to the virtual nature of the Internet, smaller businesses can have an online presence that looks every bit as impressive as those of the big brands - without spending millions on brand development and promotion. A fresh looking professional design, website content that speaks to your visitor and in essence a complete Internet platform is affordable even for businesses with a limited budget and you are flexible enough to grow as the business does.