Making sure customers can easily find your site when they're looking for it is too critical a consideration to be overlooked. According to VeriSign, over 1 million new Web addresses are registered every month - that's over 40,000 per day. How do consumers find their way through all of these sites? Of course, the answer is search engines.
You've hopefully heard of Google, Yahoo!, MSN and others. These are the big players in the search engine business and millions upon millions of people use them every day to find everything from stock tips to sports cars.
Google alone boasts over 250 million searches each day, and that number is growing by the day. Even if you've never thought about search engines before, these statistics illustrate how important it is for your website to be listed in them. But being listed isn't enough; you also need to achieve a high ranking in the search results to benefit from the considerable amount of traffic they can send to your website.
Have you ever wondered why some sites turn up at the top of any given search result while others are buried 10, 20 or even 100 pages down?
There are specific techniques used when building a website that can determine whether or not a search engine can actually find the website to begin with, and then where it ranks that site in its database. These techniques are referred to as search engine optimisation (often abbreviated as SEO) and are really quite complex. That's because searchers demand only the most relevant results from their searches, so the search engines are constantly changing and refining the way they capture and categorise content. It takes an expert to understand this constantly evolving process and to implement the techniques that ensure a top ranking. We can offer these expert SEO services as part of your new Internet Solution, or sometimes as an upgrade to your existing website. Either way, this essential service will deliver more targeted traffic to your website, helping to unlock the full potential of your online presence.
Developing a Search Engine Marketing Strategy
What is a search engine marketing strategy? Well this includes:
- Determining the most appropriate search phrases for your company
- Researching the effectiveness of the search phrases
- Determining and eliminating technology barriers within your Web site
- Composing strong, effective titles and descriptions for your Web site
- Writing and editing compelling "search engine friendly" content
- Reviewing and recommending link arrangements
- Handling Search Engine and Directory submissions
- Ensuring ongoing performance management
Search engine optimisation is one of the least expensive marketing programs available, the key is working with a company with proven results. We develop an overall strategy that will allow you to obtain high rankings in the majority of the major search engines and directories. Our proven methods and expertise will provide the results you are looking for, some phrases will do better in some search engines than in another, since they all have their own algorithims that determine rankings.
To discuss a traffic (and profit!) generating SEO program for your website, contact us today here.