Most companies find it extremely frustrating, having launched a website with high performance expectations, only to sit waiting for traffic that never comes. The mentality of "If you build it, they will come" does not apply to the online world.
Failure to correctly market your website will result in little to no visitors coming to your website and in turn will do very little to increase your online brand awareness. When you work with us we can show you how to consistently generate traffic for your site, get your brand name noticed and convert that traffic into sales and leads.
Getting your website to rank highly in the search engines is the best way to consistently generate traffic for your website. This is done through a process known as Search Engine Optimisation. Search Engine Optimisation, or "SEO" as it is more commonly known encompasses several techniques and proven practices. WSI First use only safe, proven methods to increase your rank within the search engines. We take away the mystery and prove that constant attention to detail and correctly written content will generate fantastic results.
OK, so now that you have a wonderful looking web site with fantastic page design and you've had us bring you lots of traffic through intensive search engine optimisation, pay per click and email marketing, why isn't my website bringing me the sales I was expecting?
You might well ask. Actually, it is not uncommon for websites to have low conversion rates. The main reason for this is because the average internet surfer has the attention span of a goldfish (less than 5 seconds).
The secret to improving sales does not always lie in traffic, but can be equally accredited to CONVERSION. What's the point in getting 500,000 page visits every day if 99.9% of them hit the back button when they get there?
This is why WSI First optimise your content, bringing your readers a call to action on each page, giving them the relevant content they are searching for and making your text easy to read. By studying the analytics reports on a regular basis, we can make informed decisions that help to guide browsers through the carefully constructed steps that turn them into customers. We make huge impacts on our clients sales, sometimes it can require months of work to find out that by tweaking something as simple as the colour of a button we can increase sales by 20% - but it's always worth it and it's always a substantial difference.
Ask us to analyse your site today by filling in the form here and watch your sales charts start to soar.